Pumbit Care Table
A sensory brand system for a contemporary fragrance house.
Where
Stanford d.school (Thesis)
Role
Branding
Duration
2026
Challenge
Process
I began by exploring Orrisé’s narrative—the inspiration behind its fragrances, the emotions it evokes, and the experience it promises to customers. Research involved analyzing luxury fragrance branding, understanding consumer perceptions of scent-based storytelling, and studying how visual cues influence sensory experiences. These insights guided the creation of a design direction that feels refined yet evocative, celebrating the brand’s modern craftsmanship.
What I Designed
The brand identity was designed to embody both luxury and intimacy. A minimal yet graceful logo was developed to convey timeless elegance, supported by a muted, nature-inspired color palette that reflects the raw beauty of Orrisé’s ingredients. Typography was chosen for its understated sophistication, while imagery and textures emphasized the immersive, almost tactile quality of fragrance. Every visual element worked together to translate the invisible world of scent into a tangible, memorable identity.
The Results
The new identity elevated Orrisé’s presence across packaging, digital platforms, and retail touchpoints, creating a cohesive and immersive brand experience. Customers now associate Orrisé with not just fragrance, but a curated sensory journey. By merging storytelling, design precision, and emotional resonance, the brand stands apart as a contemporary name in the fragrance industry—where identity lingers as beautifully as the scent itself.
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