hi, i'm diane
I’m a care-centered designer, digital strategist, and artist exploring how design can make people feel more seen. My primary experience is in consumer packaged goods (CPG), where I’ve designed products, digital experiences, and growth strategies for beauty, wellness, and lifestyle brands. Today, my work has expanded into women’s health, human systems, and physical artifacts rooted in memory, nostalgia, and cultural identity.
I’m especially drawn to craft as a form of care. Whether I’m designing a postpartum platform, casting silver jewelry, or researching beauty rituals, I’m interested in translating memory, nostalgia, and cultural identity into tangible experiences that people can hold onto.
My recent work involves:
Human-centered design and consumer behavior research for Korean lifestyle brands through the Stanford Center for Innovation & Design Research (SCIDR)
Building Dabble, a medium-agnostic design collective exploring human systems before choosing the medium of intervention
Designing for women’s health, with a focus on postpartum care and the emotional village surrounding mothers
Building a prevention-first scalp care brand rooted in holistic wellness with a dear co-worker and friend!
Previously, I led e-commerce strategy and digital product design for beauty and wellness brands, and collaborated with organizations across healthcare, education, and the nonprofit sector.
Much of my inspiration comes from the ocean, material exploration, and the incredible women who have shaped my life.
I hold a Master of Science in Design from Stanford University, a BA in Economics from Smith College, and began my career in strategy and design consulting at IBM.
I’m always happy to connect. Reach me at dianerhim@gmail.com
Human Connection
I value creating meaningful connections through shared experiences to foster positive social change. Fun Fact: My Korean name, Rhim Hye Seung (임혜승), which can also be transcribed into Chinese characters (林慧承), translates to "continuous wisdom and intelligence." I strive to embody the meaning behind my name, which inspires a commitment to lifelong learning, thoughtful reflection, and the active sharing of knowledge across all aspects of my personal and professional journey.
Wellness Innovation
I’m constantly exploring emerging technologies in health and wellness, with a particular interest in how they can expand bodily agency and reshape the future of care. My current rabbit hole is women’s health across the entire lifecycle, from menstrual health and fertility to pregnancy, postpartum, and menopause.
Green Consumerism
I am a lover of nature and regularly go scuba diving, river rafting, and hiking, and as someone who worked in the personal care and beauty industry, I am dedicated to fostering a conscious consumer mindset. I support products, services, and brands that contribute to the adoption of sustainable practices, and I am currently committed to raising awareness about the environmental impact of plastic waste generated by consumer/beauty product packaging.
